Sponsor loyalty to Woods could be lucrative investment

Television ratings for golf may not collapse as dramatically as has been feared in the wake of the Tiger Woods scandals. Indeed, they may soar precisely because of it once the major tours launch this spring. That is the view of Florida sports lawyer Michael Buckner. He says: “The public’s fascination with reality-television, which uses [...]

Brazilian Olympic Committee signs on with TSE Consulting

TSE Consulting has signed a new contract with the Brazilian Olympic Committee to improve Brazil’s elite performance planning in the lead up to the London 2012 and Rio 2016 Olympic Games. The project is headed by Steve Roush, TSE Senior Consultant – Sports Performance. Steve joined TSE in February 2009, having just left his eight-year [...]

IOC expects more than $2b for TV deal

The International Olympic Committee (IOC) expects at least three networks to bid for the US television rights to the 2014 and 2016 Olympics and believes the winning offer will exceed the previous $US2 billion ($A2.18 billion) deal. Richard Carrion, who negotiates the US rights for the IOC, told The Associated Press he has already received [...]

Happiness key in Rio’s branding triumph

When Brazil was awarded the rights for hosting the 2016 Olympic Games, analysts were astounded not so much by the fact that Rio de Janeiro came out on top, but that it won so convincingly. Everyone in Olympic circles had expected that the presence of Barack and Michelle Obama in Copenhagen would tilt the voting [...]

Lula’s Olympic Victory for Brazil Sets Up Battle on Rio’s Crime

Brazil’s President Luiz Inacio Lula da Silva, who as a boy sold peanuts on the street, beat the world’s two richest nations for the 2016 Olympic Games. Now, he must defeat Rio de Janeiro’s violent crime, which residents call the biggest cloud over their city’s postcard-perfect bid. Lula will also have to push Rio, the [...]

Song of victory for Brazil’s marvellous city

Brazilian President Luiz Inacio Lula da Silva stood at the front of the delegation about to deliver Rio de Janeiro’s merits as a potential Olympic host and suddenly found himself breaking into song with his compatriots. Brazil’s tropical heart beat to the rhythm of Rio’s anthem, Cidade Maravilhosa (Marvellous City), in chilly Denmark: ‘Marvellous city, [...]

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