IOC expects more than $2b for TV deal

Posted by epicurean on December 14, 2009

The International Olympic Committee (IOC) expects at least three networks to bid for the US television rights to the 2014 and 2016 Olympics and believes the winning offer will exceed the previous $US2 billion ($A2.18 billion) deal. Richard Carrion, who negotiates the US rights for the IOC, told The Associated Press he has already received [...]

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Happiness key in Rio’s branding triumph

Posted by epicurean on October 13, 2009

When Brazil was awarded the rights for hosting the 2016 Olympic Games, analysts were astounded not so much by the fact that Rio de Janeiro came out on top, but that it won so convincingly. Everyone in Olympic circles had expected that the presence of Barack and Michelle Obama in Copenhagen would tilt the voting [...]

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