TSE Group Plc announced the signing of a new contract through its Sports Performance Division with the Brazilian Olympic Committee to specifically improve Brazil’s elite performance planning in the lead up to London 2012 and Rio 2016 Olympic Games. The company added that the contract will be headed by its Senior Consultant of the Sports [...]

Sponsor loyalty to Woods could be lucrative investment

Television ratings for golf may not collapse as dramatically as has been feared in the wake of the Tiger Woods scandals. Indeed, they may soar precisely because of it once the major tours launch this spring. That is the view of Florida sports lawyer Michael Buckner. He says: “The public’s fascination with reality-television, which uses [...]

Brazilian Olympic Committee signs on with TSE Consulting

TSE Consulting has signed a new contract with the Brazilian Olympic Committee to improve Brazil’s elite performance planning in the lead up to the London 2012 and Rio 2016 Olympic Games. The project is headed by Steve Roush, TSE Senior Consultant – Sports Performance. Steve joined TSE in February 2009, having just left his eight-year [...]

IOC expects more than $2b for TV deal

The International Olympic Committee (IOC) expects at least three networks to bid for the US television rights to the 2014 and 2016 Olympics and believes the winning offer will exceed the previous $US2 billion ($A2.18 billion) deal. Richard Carrion, who negotiates the US rights for the IOC, told The Associated Press he has already received [...]

Article about Tiger’s other side worth another look

So Tiger Woods, Rick Pitino and David Letterman are comparing scorecards, and . . . There’s going to be no end to the jokes and speculation about the world’s greatest golfer. Particularly now that Us Weekly has a story out saying that Jaimee Grubbs, a cocktail waitress who appeared on the “Tool Academy” reality TV [...]

Rio plays to win at 2016 Olympics

Swimsuit-clad revellers on Copacabana Beach waved green, yellow and blue flags and partied through the night when Rio de Janeiro pulled off its marvellous feat of winning the 2016 Olympic Games. In Copenhagen, where the decision was announced, President Luiz Inacio Lula da Silva burst into tears of joy, as did football legend Pele and [...]

Happiness key in Rio’s branding triumph

When Brazil was awarded the rights for hosting the 2016 Olympic Games, analysts were astounded not so much by the fact that Rio de Janeiro came out on top, but that it won so convincingly. Everyone in Olympic circles had expected that the presence of Barack and Michelle Obama in Copenhagen would tilt the voting [...]

Lula’s Olympic Victory for Brazil Sets Up Battle on Rio’s Crime

Brazil’s President Luiz Inacio Lula da Silva, who as a boy sold peanuts on the street, beat the world’s two richest nations for the 2016 Olympic Games. Now, he must defeat Rio de Janeiro’s violent crime, which residents call the biggest cloud over their city’s postcard-perfect bid. Lula will also have to push Rio, the [...]

Rio’s Suburbs Will Shine During Olympics

When Rio de Janeiro was named host of the 2016 Olympic Games, many Americans were left in shock. U.S. President Barack Obama and his Brazilian counterpart, Luiz Inacio Lula da Silva, made personal appeals to bring the XXXI Olympiad to their home countries. The latter returned to Brazil, the world’s 10th largest economy, having secured [...]

Rio shrugs off crime question in Olympic bid

A police shootout with criminals stopped a commuter train and sent passengers fleeing for cover. Officers conducted a drug raid on a slum, keeping 2,000 children out of school. Police got into gunbattles that killed more than a dozen suspected traffickers. All this happened in early September, during the same week that the International Olympic [...]

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